The online ‘dedicate your home own grooming to charity’ movement Selfie Salon has partnered with MIND.
The initiative is encouraging people, being forced to style their own hair, and manage their own grooming care from home, to donate the money they would otherwise have spent to a worthy charity, alongside posting before and after pictures on the www.selfiesalon.co website, prompting five friends and a celebrity to do the same.
Working with MIND as one of the benefiting charities offers the opportunity to help in addressing mental health issues as part of the ‘forced’ self-grooming.
Maria Khosla, Community Fundraising Manager commented, “We’re so grateful to Matt and his Selfie Salon Challenge, and hope as many people as possible take part. We’re facing huge demand for our advice and information about staying well and looking after your mental health, as well as needing to support our local Minds to adapt their services and keep our Infoline and legal line running, so any donations raised makes a difference to those of us experiencing a mental health problem.”
Matt Hagger, who came up with Selfie Salon added, ‘MIND is a charity very close to my heart. I am directly exposed to how mental health is an issue that many people may struggle with, and it is completely appropriate that MIND is one of the charities that we hope will be supported. As well as the posted pictures putting a smile on our faces, through the charitable donations being made, Selfie Salon is making a real difference, and I am encouraging everyone to play their part and help others in these difficult times.”
About Selfie Salon
Counting days of isolation away from the rest of the world, with currently no end in sight. Many are starting to notice overgrown hair, dark roots creeping, eyebrows sprouting, eyelashes falling, nails and feet crying out for love. Many can’t remember the last time we dipped into our make-up bag. Even the guys have stopped shaving and styling. We all need some TLC and so do the isolated our beauty professionals and frontline workers.
Join the #selfiesalon movement to #stayhomesavelives by showing your support in taking a before and after beauty pic and sharing across social. Nominate a celebrity and 5 friends to take the challenge and spread the love, laughter, and smiles.
Dedicate the before and after transformation to your stylist or a family member, friend or neighbour in need of cheering up and donate to your charity of choice to support all those fighting the Covid19 Outbreak.